The Unsticking Coach

In his recent post about Celebrity Marketing Seth Godin makes these comments about building Your Brand:

It’s no longer about celebrity as endorser. Now, it’s about celebrity as provider. You don’t just get their face… it’s as if they made it for you.

We don’t need another Lexus or Accelant or Verizon. Apparently, we need Frank to do our accounting and Tom to crack our backs… if you’ve got a skill, you’ve got a shot at building a brand. Possibly a lot farther afield than you ever imagined. And not necessarily for the massest of mass markets.

I like the bit about the notion that if you have a skill you CAN build a brand — for a specific audience.

Just imagine what you can do when you’re a Genre Buster(TM) and have many talents!

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Tags:Self Promotion