Yet another way to raise your Blog’s Buzz Factor is to make use of Trackbacks.

What are Trackbacks?

Here’s the introduction to "What is a Trackback" from Typepad’s help documentation:

"In a nutshell, TrackBack was designed to provide a method of
notification between websites: it is a method of person A saying to
person B, “This is something you may be interested in.”

So, trackbacks are a nifty way of creating direct links between your Blog and someone else’s.

A word of caution first.

Those evil bastards that spread scummy Spam use Trackbacks to advertise… well, er everything from sexual performance enhancers to any other bullshit products. YOU do NOT want to be perceived as a spammer — do you? So, use this feature responsibly and judicously.

Here’s how:

1. Find a blog post that ‘rings your chimes’,

2. Pick up the Trackback address for the post. All Typepad blogs have the trackback address at the bottom of the post.

3. Initiate a new post for your Blog. Copy the trackback address into the "Send a TrackBack to these addresses" box at the bottom of your post page. Don’t see that box? Then change your settings by clicking on the "Customize the display of this page" link.

4. Write your post. It’s a good idea to include a wee bit of relevant content from the other Blogger’s post, at or near the beginning of your post. Helps make that important mental connection for your readers.

5. Write in your usual zesty, informative, buzzy style.

6. Save your post. And, VOILA! You sent a trackBack!

More trackbacks equal more presence in the Blogosphere!

BUT, TrackBack responsibly!!

It’s been said that to be a great writer one needs to …

read a lot …

and write a lot.

The same is true for Blogging … that special form of writing that ‘hangs it all out there’.

And, to create traffic to your Blog.

Don’t just read Blogs

COMMENT on them.

Make the comment …

funny,

enjoyable,

smart,

intelligent,

or all the above.

By all means if you’re a profane son a b-tch… be profane. But, be carefull where and when you share that profanity.

Be sure folks can track you back to your blog.

Do that by leaving the address of your Blog in the appropriate box on the comment.

Or, add your Blog address to your signoff in the body  of your comment … most Bloggers allow URLs.

Go ahead punk, make my day!

COMMENT on this post.

Several of my clients have asked me about strategies for promoting their Blog.

So, I thought I’d pen a few thoughts…

in my Blog! What else?

Building Buzz for Your Blog - Strategy #1

This one seems obvious but …

    Blog!

Ain’t nobody gonna read nothing, if there’s nothing to read.

I should know.

When I get caught up in life and don’t Blog here … why Blog visits die.

Don’t need to Blog 18 times a week — after all you do need a life!

But, 2 or 3 a week would be a useful target.

What to write about?

Write about: your ideas, your thoughts, your feelings, your struggles — and, better yet, the solutions you’ve found.

"But I don’t have time to Blog!"

Horse puckies!!

Make time.

Blog when the Blog Muse speaks in your ear.

You can write a Blog in under 4 minutes — faster than … well almost anything!

BUT, do write well.

Many a Blog out there is crap!!

Write well. Write with a reasonable sense of the correctness of the King’s English.

But, WRITE!

If you write, they will come!